Long time, metal industries are the typical export industry in China, export is always the engine of metal industries, but not outbreak of international financial crisis seriously attacked export engine of China industries in the year of 2008, resulting in most of metal corporate was fell into predicament, finally most of metal industry shifted to domestic from abroad.

With the fierce competition in domestic metal market, metal corporate competitors are not only the same industry of proprietary brand in domestic, but at the same time, we should know international brands still has a long way to go. China has a heavy market, the consumer demand always has differences, culture difference is the problem that we must faced when entered into China market.

As the most important basic field of Wenzhou in metal corporate, in bathroom metal industry of Wenzhou minor enterprise is in the majority, corporate business invest so small, the asset-liability ratio is not so high, therefore bear the cost of production is increasing, corporate interests is constantly decreased. But faced the limited purchasing order of house property in domestic market so far, the author think that the minor enterprise do metal domestic market should do the considering of many aspects.

1. The second、third city is a major consumer markets
     Metal products are playing important roles in our daily life. In future house property development trend can reflects the world of household metal market annual increased in the speed of 3 percent to 5 percent. From market supply for domestic metal, the domestic metal brand holds the main position about 65 percent. During the process of world appeal to urbanization, the Eastern coastal city are walking in the front, the Midwest is a development point, nowadays room rate is growing more and more, and security room, new rural reconstruction are always developing.

2. Make a product that is suit for self consumers
     The bathroom metal pendant for brand, style, and function in different products has different prices. Bathroom pendant because of using frequently, product updates faster, be part of consumable.
     The market space of bathroom metal pendant is quite huge, from material, in the market bathroom metal jive priority to titanium alloy, pure copper chromeplate, and chromium-plated stainless steel, alumimum materials. The hardware of titanium alloy is most delicate and durable, but the price is most expensive, the price is in hundred to thousand yuan; the pure copper chromeplate product can effectively prevent oxidation, quality assurance, and it is the mainstream market, the price is about RMB hundred; the price of chromium-plated stainless steel and alumimum is lowest, within one hundred yuan, but the service life is also shortest. From the color and lustre, the new generation of bathroom hardware product is mostly get rid of the original stiff and cold stainless steel color, gradually silvery white and brassy become a mainstream.

3. Make brand accumulation, take root of market demand
     The bathroom metal pendant corporate need increased brand awareness, firstly we should make sure the products quality, as bathroom often keep the wet, so the product has good quality is always durable; secondly the appearance is often important, no matter it is elegant series or personality series, only having their own characteristics can be rememberred by consumers; finally accumulate brand permanently, do promotion,and use the advertisement or e-commerce platform to advertising. In the future can be stand back, and become the brand flagship in bathroom metal industries.

Through our corporate, deep ploughing and intensive cultivation, to seize our customers’ consumer psychology and habit, make good style and service, channel construction, we believe that market increasing will be in the sight.